Holy Swipes Batman! Grindr Is Projected to Make HOW MUCH This Year?

Posted September 9, 2015 8:09 AM by with 3 comments

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It’s been a few weeks since I pointed out the Business Insider article that contained one of the lesser bombshells from the Ashley Madison hack, “Ashley Madison’s parent company Avid Life Media was considering acquiring Grindr, the location-based dating app for gay, bisexual and bi-curious men, earlier this year.”

Of course, that proved to be the acquisition that never was. The respective CEO’s, Noel Biderman of Avid Life Media and Joel Simkhai of Grindr, had been discussing various ways of forming strategic alliances since 2012. Forbes adds that acquisition talks were occurring in the Avid Life Media boardroom as recently as this June. Biderman put the kibosh on the matter before the hack and now we know why. It wasn’t the “gay thing,” it was a money thing.

According to GayStarNews,

According to the documents Grindr had revenues of close to $16 million in 2012, growing to $24 million the following year and the company is projecting revenue growth of around $10 million per year.

The company’s projections go as far as 2018 when Grindr expects to be raking in as much as $77 million in combined revenue from member subscription fees and advertising.

So it would appear that at the time, Biderman and/or the Avid Life Media Board of Directors “found the (Grindr) acquisition too costly.” Ironic, isn’t it, that in the end, a hack proved much, much more expensive.

As for Grindr, their estimated revenue for 2015: $40,000,000.00 USD.

40 Million … yes, with a “M.”

Holy Swipes!

While We Are On The Subject …
[More About Grindr At GayPornBlog]
[Josh Duggar and Ashley Madison at GPB]

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3 responses to Holy Swipes Batman! Grindr Is Projected to Make HOW MUCH This Year?

  1. Peter September 9th, 2015 at 8:35 PM

    Never used Grindr but from articles I’ve read, Grindr does apparently sell advertising space (in addition to paid subscriptions).

    Since Grindr is clearly about gay men hooking-up, a lot of people in gay media probably just assumed that a hookup app wouldn’t be advertiser friendly.

    There is a great article (or documentary) waiting to be done about Gay Media’s purge in the 80’s of everything
    it thought was advertiser unfriendly and the effects / side effects of that purge.


  2. Hman September 10th, 2015 at 4:28 PM

    Peter, you are so right about that gay media in the ’80’s and the push to do anything to rid of stigma. Though I do think Grindr advertising during a what looks to be a tumultuous campaign season may prove interesting!


    • Peter September 12th, 2015 at 11:37 PM

      the founder of Grindr was asked why Grindr is “marketed” as being for gay men; why a separate app was created for lesbians. The founder of Grindr said that he created the app on his interests and he’s a gay man but, he also ended up saying that “gay men and lesbians have less in common than most people assume”, that gay men have more in common with straight men than they do with lesbians.


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